Latest Blogs

Sue Tremblay, VP, sales director, Nielsen

Carrie Bradshaw at 55: Still Fabulous, but Too Old for Advertisers?

By Sue Tremblay published

BC Guest Blog
Julio Acosta PubMatic

Standardize Content Object for Programmatic CTV: Small Change With Big Impact

By Julio Acosta last updated

BC Guest Blog
DEG

Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year

By Vijay Sajja published

Arm yourself with data to help fight off subscription fatigue

BC Guest Blog
Christa Stephens Beachfront

Best Practices: Ad Pod Configurations for Programmatic Auctions

By Christa Stephens last updated

BC Guest Blog
Bob Feinberg

Public Broadcasters' Jump Into NextGen TV Tiptoes Into Alliances with Commercial Ventures

By Gary Arlen published

Eyes on WNET multi-station venture in No. 1 market

NextGen TV Watch
Kim Gilberti, senior VP, product management, Nielsen

Impressions 2.0: The Great Equalizer

By Kim Gilberti published

BC Guest Blog
Karen Babcock, VP of planning and monetization for Comcast Advertising, and her boys

Pandemic-Professional-Parent Skills

By Karen Babcock published

A reflection on lessons learned from a mom in the media industry

BC Guest Blog
Derek Hashemi, VP, CTV Platform

Programmatic OTT: Why We Need to Move Past a Channel-Specific Mindset

By Derek Hashemi last updated

BC Guest Blog
Padden

Gigi Sohn's Involvement With Locast Doesn't Disqualify Her for FCC

By Preston Padden last updated

Former News Corp. exec Preston Padden says Sohn is among most qualified FCC candidates

BC Guest Blog
FCC nominee Gigi Sohn at Senate confirmation hearing

Nothing Personal? Opposition to Gigi Sohn‘s (or Perhaps Any Dem‘s) FCC Confirmation Builds

By John Eggerton published

Adding a Democrat would tip balance of partisan power at agency

BC DC
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