Latest Currency news

StackAdapt Programmatic

StackAdapt Integrates Data From Experian To Boost Match Rates

By Jon Lafayette published

Collaboration aims to improve campaign outcomes

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VideoAmp logo projected on a wall at Cannes party

VideoAmp Says It Serves as Currency in $1 Billion of Media Deals

By Jon Lafayette published

Measurement company expects to be used to guarantee $1.5 billion in ad buys by year-end

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LG Smart TV

LG Study: Asian-American Viewers Prefer Streaming Ads

By Jon Lafayette published

27% say the made a purchase after seeing a product on TV

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New Orleans Pelicans Gray Television

Gray Forms Gulf Coast Network To Broadcast Pelicans NBA Games

By Jon Lafayette published

Games will air on stations in Louisiana, Mississippi and Alabama

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Olympic Beach Volleyball

Olympics Boost Broadcast, Peacock Viewing in August

By Jon Lafayette published

Democratic National Convention scores for MSNBC

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Hispano Soy

‘Hispano Soy’ Marks Hispanic Heritage Month on Warner Bros. Discovery U.S. Hispanic Nets

By Jon Lafayette published

Programming, promos appear on Discovery en Espanol, Discovery Familia, Hogar de HGTV

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Telemundo Hispanic Heritage Month

Telemundo’s ‘Celebrando Todo Lo Que Somos’ Marks Hispanic Heritage Month

By Jon Lafayette published

Campaign kicks off on ‘Today,’ ‘Hoy Dia’

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A closeup of U.S. money

Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast

By Jon Lafayette published

Elections, Olympics add $10 billion in spending

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DirecTV service truck

Disney, DirecTV Reach Agreement To End Blackout

By Jon Lafayette published

Subscribers will get access to ESPN flagship streaming service

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HBCU Go Sports

P&G Sponsoring HBCU Go Football Season Programming

By Jon Lafayette published

Allen Media Group produced ‘This is How We HBCYou’ campaign for marketer

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