According to CBS executive vice president of research and planning David
Poltrack, the newest Nielsen Media Research numbers showed that the average cable
household gets 102 channels.
Poltrack, on a panel at the informal media-ownership hearings in New York
Thursday, used that figure to counter the argument that the "Big Four" broadcast
networks dominate the media landscape.
Yes, they have a large, but decreasing, share of viewing, Poltrack said, but
viewers are also free to reduce that share by voting with their
remotes.
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