The final ratings for OWN's launch week were released Tuesday,
showing that 18.5 million viewers tuned in to the new Oprah Winfrey Network
Jan. 1-7, the time period for which cumulative data was available.
For the full week of Jan. 1-9, OWN ranked 25th in
primetime among ad-supported cable networks with an average .55 household
rating and 505,000 total viewers.
For the total day during launch week, OWN ranked 28th
among the ad-supported cable nets, averaging a .27 household rating and 239,000
viewers.
Compared to the former Discovery Health network, which OWN
replaced, it's up in viewers 49% in prime and 56% in total day from a year ago.
The network also notes it had 2 million unique visitors to the OWN
section of Oprah.com.
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