Community
Full Campaign/Series; Cable System IV
Students & Leaders
Comcast
Silver Spring, MD
Comcast teamed up with C-SPAN during May 2003 to create a unique, month-long public affairs initiative called Students & Leaders. Members of Congress, Supreme Court Justices, Cabinet officials, Federal Agency heads, and major national media figures were invited "back to the classroom" at schools in Comcast's service area to discuss their lives, insights on leadership and motivations for choosing careers in public service. Two times a day for 20 consecutive weekdays, national leaders interacted face-to-face with students at Washington, D.C., area schools. In addition, Students & Leaders offered 10 scholarships totaling $25,000 to D.C.-area students. That means 20 weekdays, 40 leaders, 40 schools…and one powerful month of community outreach!
Full Campaign/Series; Cable Network II
SOAPnet's Talk It Over Soaps
ABC Cable Networks Group
Burbank, CA
In 2003, ABC Cable Networks Group introduced the Learning Together! program, a public affairs initiative designed to improve children's learning and development through family involvement. In support of that mission, SOAPnet developed SOAPnet's Talk it Over Soaps, an interactive program designed to help teens and their parents open the lines of communication on important issues like drug use, divorce and sexuality. The program features a lively panel comprised of counselors from the American Counseling Association and local community and government officials. The panel strives to teach families how to use every-day occurrences, such as soap opera storylines, as conversation starters to keep discussions flowing in the household.
Full Campaign/Series: Cable Network III
Our Lifetime Commitment: Stop Violence Against Women
Lifetime Television
New York, NY
Lifetime Television's Our Lifetime Commitment: Stop Violence Against Women campaign is dedicated to using the power of the media to raise awareness about the vast problems of domestic abuse and sexual assault and to change laws and lives for the better. In this initiative, Lifetime works with leading non-profit organizations, affiliate partners, corporations and government officials to create extensive original on-air programming, online content and community outreach. The campaign offers lifesaving information and support, promotes passage of progressive national legislation and encourages both women and men to work together to stop the violence.
Full Campaign/Single Activity; Cable System I
Long Beach Loves Women 2003 Breast Cancer Awareness Outreach
Charter Communications
Long Beach, CA
Charter Media of Long Beach teamed with the mayor and local sponsors to raise awareness and funds to help fight breast cancer during the 2003 Long Beach Loves Women Breast Cancer Awareness Outreach. Over 3,000 30-second PSAs featuring Long Beach Mayor Beverly O'Neill and local advertisers reminded viewers of the importance of early detection. Charter also produced a one-hour Local Origination TV special on surviving breast cancer and built a supporting Web site to educate and inform visitors. Partnering with local businesses to organize seven separate fundraising events, Charter succeeded in raising over $10,000 for The Breast Center at Long Beach Memorial Hospital, the region's leading breast cancer research and treatment facility.
Full Campaign/Single Activity; Cable System II
Comcast Cares Day - Cleveland
Comcast Cable
Elyria, OH
On Oct. 4, 2003, 170 Comcast volunteers descended upon the Elyria YWCA to give the institution a makeover. The effort was part of Comcast Cares Day, a company-wide initiative to partner with the communities it serves. The YWCA is a 100-year-old institution that serves residents of Elyria, and also operates shelters for homeless women and children. Comcast provided 1,000 volunteer hours; $25,000 worth of goods and services; a $7,500 cash donation; new front doors; a state-of-the-art computer lab and a refurbished nursery shed and fence. They also gave the facility and an adjoining homeless shelter an indoor/outdoor painting. Comcast received a proclamation from Elyria Mayor Bill Grace in recognition of it efforts.
Full Campaign/Single Activity; Cable System III
Clothes 4 A Cause
Time Warner Cable-San Diego
San Diego, CA
The Clothes 4 A Cause campaign provided local men and women with the clothes that they needed to succeed as self-sufficient professionals. Those that are enrolled in non-profit job training programs receive encouragement from their counselors and develop job readiness skills, but they often don't have the clothing that will help them make a good first impression on a job interview. The drive, held during August, encouraged the public to "clean out their closets for a cause." The campaign exceeded all expectations, and Time Warner Cable San Diego achieved the goals of collecting more than 2,000 outfits, increasing the awareness of the effort through the local news media, and empowering the beneficiaries.
Full Campaign/Single Activity; Cable System IV
New England Region Comcast Cares Day
Comcast
Allston, MA
Comcast's commitment to excellent corporate citizenship gleamed as the company implemented its first annual Comcast Cares Day event throughout the New England region. Essentially a newcomer to the Greater Boston and Greater Hartford areas, Comcast garnered employee and civic response that was far above expectation. Nearly 30%, or 1,360 employees, turned out to volunteer at 18 service organizations across the region. Thirty-two public officials including Mayor Menino of Boston and U.S. Representatives Larson and DeLauro of Connecticut recognized the company for its efforts in person. Another 23 recognized the company's efforts through official citations, resolutions and proclamations. Plans for the event in the new region were such a success that Comcast founder Ralph Roberts appeared to greet employees in the Boston area.
Full Campaign/Single Activity; MSO
Comcast Cares Day 2003
Comcast Corporation
Philadelphia, PA
Since it was initiated in 2001, Comcast Cares Day has become the company's most visible, national community investment initiative. Among the main objectives of the event last year were for the company's systems to be recognized as good neighbors and corporate citizens; to confirm Comcast's commitment to service in its communities; and to work with a local, non-profit partner and use its resources to complete a volunteer service project in each and every community where Comcast employees live and work. Last year, 25,000 Comcast employees and their families donated more than 150,000 volunteer hours. Comcast employees organized 228 community projects in 33 states. And The Comcast Foundation donated $1 million to partner organizations.
Video Promotion or PSA/Series; Cable System II
"Bright Community" Promotion
Bright House Networks, Indiana
Indianapolis, IN
Bright House Networks positively positioned itself to its customers and community by raising funds for five non-profit area charities last year. The company hit upon the idea of donating cable installation fee profits during a two-week time period during the summer. Each non-profit taped a PSA, and spread the word via e-newsletters, flyers and postcards. Press releases were issued to the media, and bill messages were sent to customers, encouraging them to upgrade their services during this two-week window. The result: $21,317 — or a $4,263 check for each charity. The total number of new installations was 1,869, 5% over the average for the period.
Video Promotion or PSA/Series; Cable Network III
Sexual Health Public Service Announcements
MTV
New York, NY
One of the most visible parts of MTV's Fight For Your Rights: Protect Yourself sexual health campaign is the series of innovative PSAs that have aired throughout the year. Using creative approaches geared to reach its diverse audience, the PSAs focus on the challenges and risks of sexual relationships, expressing sexuality and maintaining sexual health. MTV has worked with the Kaiser Family Foundation to ensure that the PSAs reflect the most up-to-date information. The PSAs have played a large role in compelling record numbers of young people to visit the Protect Yourself Web site, call the campaign hotline, and change their sexual health behavior.
Programming/Series; Cable System I
A Taste of…
Comcast
Bellingham, WA
Comcast in Bellingham, Washington, has a long-standing commitment to supporting the local community in ways direct broadcast satellite services cannot. With hopes of bolstering relationships with its customers and the local press, the Local Origination studio created A Taste Of…, a local food and cooking program. Airing daily on the Comcast local origination channel, A Taste Of… focuses on area chefs, bartenders, etiquette experts and all topics relating to eating and food preparation. The first seven episodes have generated 11 newspaper articles and over $30,000 in new incremental revenue.
Programming/Series; Cable System II
John's TV
Comcast Cable Communications, Inc.
Detroit, MI
In Detroit, it is commonplace for residents to walk out their front door and see prostitutes canvassing customers or to find condoms on their lawns. And if they're careless enough to leave the front lights off, they might wake up to find prostitutes using their porches as their own private bordellos. Detroit law enforcement officials knew they needed more than the threat of arrest to battle the rise of prostitution in their city. That's when Comcast stepped in, joining hands with Detroit cops and county prosecutors to create the ultimate Fear Factor for men thinking about soliciting a prostitute within the city limits. It's the ultimate in reality television: John's TV — a program that reveals the dirty little secret no man wants his family to discover.
Programming/Series; Cable System III
Cox 35: Focused on Diversity in our Community
Cox Communications Northern Virginia
Fairfax County, VA
Offering diversity programming in Fairfax County serves a valuable purpose. It educates viewers, promotes cross-cultural understanding, engenders goodwill among communities and serves to reinforce Cox's commitment to the community. By profiling various organizations, Cox focuses on the human-interest angle of each story and therefore captures the attention of its viewers. Furthermore, the programming partnerships have strengthened Cox's ties with important community organizations, opening the doors for future, mutually beneficial projects.
Programming/Series; Cable Network II
Music Wars
TechTV
San Francisco, CA
Tech TV created its Music Wars campaign as part of its song-swapping educational initiative. It assembled a one-hour special entitled Music Wars, which outlined the song-swapping debate from all sides. Immediately following Music Wars, Tech TV aired the live, town-hall style program Music Wars: Open Mic. Tech TV invited record executives, musicians, digital rights activists, peer-to-peer network and for-pay online music service operators, and people facing lawsuits from the RIAA to partake in a live 90-minute discussion about the controversy. The most significant effect of the campaign occurred when Congress included Music Wars in a recent educational forum on peer-to-peer networks in order to inform Senators, Representatives and their aides.
Programming/Series; Cable Network III
Students and Leaders
C-SPAN Networks
Washington, DC
During May 2003, C-SPAN aired a series of hour-long, educational television programs with key national leaders discussing their careers and leadership. C-SPAN teamed with Comcast Cable on the initiative, which involved 40 D.C.-area high schools. A variety of national figures – including Justice Sandra Day O'Connor, Governor Mark Warner, NPR correspondent Juan Williams, Secretary of the Interior Gale Norton, FBI Director Robert Mueller and columnist George Will — discussed leadership and their commitment to public service at the schools. C-SPAN cameras recorded the events so these lessons in leadership could be shared with students across the country and with C-SPAN's national viewing audience.
Programming/Single Program; Cable System I
Lyme Disease
Charter Communications
Newtown, CT
Charter Communications wanted to use the advantages of cable technology, through video production and community television networks, to bring more information about Lyme Disease to the viewers within and without of the franchise area. To accomplish this, Charter partnered with community organizations and produced a mobile production truck shoot that gave information about the cognitive, neurological and psychiatric symptoms of Lyme Disease. The program was cablecast throughout National Lyme Disease Awareness Month. Community members contacted Charter for duplicate tapes. Six months after the program's initial cablecast, Charter still receives thank-you letters, e-mails and requests for videotapes of the program.
Programming/Single Program; Cable Network I
16th Annual Fox Sports Net Sports Awards to Benefit the March of Dimes
Fox Sports Net/Chicago
Chicago, IL
In its continuing efforts to make a difference in the lives of families in the Chicago area, Fox Sports Net Chicago and the March of Dimes Birth Defects Foundation held its "16th Annual Fox Sports Net Sports Awards." The dinner and live telecast was held Feb. 10, 2003, at the Palmer House Hilton in downtown Chicago, IL. The event honors top athletes from all of Chicago's pro sports teams, along with a "lifetime achievement" and "inspirational athlete" award. The primary objective for this event was to raise at least $300,000. FSN Chicago ended up raising over $400,000. In the 16 years Fox Sports Net Chicago has held this televised event, the network has raised over $3 million for the March of Dimes.
Programming/Single Program; Cable Network III
The Division — "Testimonial"
Lifetime Television
New York, NY
As part of the Our Lifetime Commitment: Stop Violence Against Women campaign, Lifetime network worked hand-in-hand with its non-profit partners to identify eight diverse women in the Los Angeles area who had experienced rape. This small coalition of advocates and survivors helped guide the executive producer of Lifetime's series The Division in an episode that addressed rape and sexual assault. The moving, hopeful stories of these survivors were incorporated into the episode, which garnered the series' highest rating of the season, a 3.4 household rating (over 2.9 million households). The show was seen by 3.6 million viewers.
Web Site; Cable System IV
2003 Comcast Film Festival Web Site
Comcast Cable Communications, Inc.
Southfield, MI
A crucial element of the second annual Comcast Film Festival was the addition of the Web site. In 2002, Comcast call centers were flooded with Film Festival inquiries, so the online resource provided an important alternative. The Web site included sponsor information, celebrity bios and movie trailers. And users could also purchase tickets. Over 14,000 hits were received within only a month-and-a-half. Although 1,000 people picked up tickets at Comcast payment centers, the majority of tickets came from the Web site. All told, some 6,000 people attended the festival, double the 2002 festival's results. Next year's plans include eliminating paper tickets and only offering passes online.
Web Site; Cable Network III
Choices and Consequences Web Site
Court Television Network
New York, NY
Choices and Consequences is Court TV's seven-year old public service initiative that empowers youth to make responsible decisions and to contribute positively to society. The Choices and Consequences Web site, launched in spring 2003, aims to use the power of broadband technology to develop and expand the initiative's community-partnerships and educational tools. The Web site allows community leaders, parents and teachers to view and download Choices and Consequences educational videos, companion resource guides and curriculum supplements free of charge. The Web site leverages the initiative's substantive community partnerships by serving as a portal for connecting community, education and governmental organizations around issues that affect young people and their communities.
Customers
Full Campaign/Series; Cable System I
Local Like No Other Campaign
Cox Communications, Inc.
Roanoke, VA
Cox Roanoke's current and potential customers were offered local broadcast stations by satellite providers in July of 2003. To ensure the impact of what is called "local into local" was minimal, Cox Roanoke's public relations and marketing teams sought to communicate cable's competitive advantages to its current and potential customers. Through a full media campaign designed to focus on its most significant competitive advantage, Cox Roanoke created Local Like No Other, a communications campaign.
Full Campaign/Series; Cable System II
Digital Phone Launch
Time Warner Cable
Portland, ME
When Time Warner Cable launched Digital Phone service in Maine, it was the first facilities-based launch of Voice over Internet Protocol (VoIP) in the country. Digital Phone offers consumers a new choice in residential phone service that includes unlimited local and nationwide long-distance calling for one low price on one bill. Creating customer awareness about the value and benefits of this service through a variety of marketing and public relations tactics was the key to a successful product launch that exceeded the division's year-end goal. Take rates are exceeding expectations, while churn has been lower. This positive response reinforces the quality and reliability image that Time Warner Cable and the cable industry have been striving for.
Full Campaign/Series; Cable System III
Cable Challenge
Time Warner Cable-San Diego
San Diego, CA
With the Cable Challenge, Time Warner Cable's goal was to create a multi-faceted campaign which included video promotional spots and an interactive online component to educate customers about the company, drive traffic to the company's Web site and increase revenue. Time Warner Cable created a fun series of questions and answers that used humor to clearly communicate information about its products, services, customer service standards and community involvement. The campaign caught the attention of customers. As a result of airing the series of spots several thousand times and distributing collateral materials in the lobby and at street fairs, over 5,000 customers took the Cable Challenge online. Most importantly, Time Warner Cable saw increased subscriber growth in all products and services featured in the Cable Challenge during the three-month period.
Full Campaign/Series; Cable System IV
National Guard Partnership
Cox Communications New England
Cranston, RI
Over the years, Cox Communications New England has partnered with the Rhode Island National Guard on a number of projects, and 2003 was certainly no exception. On February 14, 2003, Cox hosted a long-distance Valentine's Day celebration for families with loved ones overseas and issued nearly 3,500 prepaid, long-distance phone cards to the Guard and other military personnel. In April and November 2003, Cox partnered with the National Guard and Lt. Governor Charles Fogarty to videotape family greetings that were sent to deployed soldiers. And on May 22, 2003, Cox3 cablecast Homeland Security: Are We Prepared? a live, educational town meeting that was produced in cooperation with the Rhode Island National Guard.
Full Campaign/Series; Cable Network III
Digital Fingerprinting Events
Court Television Network
New York, NY
Court TV's Digital Fingerprinting Day is a promotion designed to provide parents with necessary tools and information to keep their children out of harm's way. Court TV offers families free digital fingerprints and pictures as a means of demonstrating accurate identification for children around the country. This turnkey promotion is also offered up to affiliates, giving them the opportunity to provide services that positively impact their community. The success and popularity of this relatively new program are self-evident: Court TV has partnered with local cable operators on more than 105 digital-fingerprinting events — fingerprinting more than 75,000 kids across the country in the process.
Full Campaign/Single Activity; Cable System II
Time Warner Cable — The Hottest Ticket in Town
Time Warner Cable/Waco Division
Waco, TX
The Waco Division of Time Warner Cable held a first class, hands-on event in order to get their newest premium services in front of people. The objective was for customers to be able to touch, feel and experience the video-on-demand services, the digital video recorder and Road Runner High Speed On Line. By depicting a movie theme throughout the event, Time Warner Cable positioned itself as the Hottest Ticket in Town. The event had more than 350 attendees and received much positive publicity from both broadcast and print news. Subscriber growth and retention were also achieved from the event. The hands-on demonstrations increased awareness of the company's services, and the overall high-tech environment reinforced the image of Time Warner Cable as a corporate technology leader.
Full Campaign/Single Activity; Cable System III
Comcast Family Toon Day
Comcast of Montgomery County
Rockville, MD
The 11th annual Comcast Family Toon Day transformed the grounds of Strathmore Hall Arts Center into a cartoon dreamland. Attended by more than 10,000 children and their families, Comcast Family Toon Day is one of the fall's premier family events. While the event is free, a portion of the proceeds from food sales is donated to Strathmore Hall. This year's Toon Day raised more than $12,000 for this worthy organization.
Full Campaign/Single Activity; Cable System IV
Ice Storm Crisis Campaign
Time Warner Cable
Charlotte, NC
On Dec. 4, 2002, an ice storm in the Charlotte area left over 300,000 Time Warner Cable customers — 78% of the division's entire subscriber base — without cable and/or high speed data services. It became immediately clear that fast, accurate communication with customers needed to be a top priority. Finding itself in the midst of a crisis without a crisis-communication plan, the division used a combination of press releases and media coverage, print advertising, a Web site and personal phone calls to demonstrate its concern for the community and to give customers information regarding their service repair. That helped the company ensure that its customers recovered from the storm feeling positively about Time Warner.
Video Promotion or PSA/Series; Cable System III
Cable Challenge Promotional Spots
Time Warner Cable-San Diego
San Diego, CA
Time Warner Cable's goal was to create a series of video promotional spots that educate its customers about the company and drive them to its Web site to take the Cable Challenge. It created a fun series of question-and-answer spots that use humor and obvious answers to clearly communicate information about its products, services, customer service standards and community involvement. The series of spots grabbed the attention of its customers. As a result of providing the campaign with substantial airtime during the three-month period, 5,100 customers took the Cable Challenge online. Most importantly, Time Warner Cable saw increased subscriber growth in all products and services featured in the Cable Challenge during the three-month period.
Video Promotion or PSA/Series; Cable System IV
2003 Comcast Value Spots
Comcast Southern California
El Segundo, CA
Comcast created Value Spots to offset the negative press surrounding annual rate adjustments, pressure from the competition and concerns from local franchise authorities. These 30-second spots were produced in-house and featured employees on the job. The idea behind this campaign was to leverage its local employees to remind customers and local officials of the value of cable. The goal was to reduce churn and shape the "stories" with messages that reinforced Comcast's commitment to diversity and localism. The series included over 20 spots in English and Spanish and played throughout the region across channels with ad avails.
Video Promotion or PSA/Series; Cable Network III
Our Lifetime Commitment: Stop Breast Cancer For Life
Lifetime Television
New York, NY
As part of Lifetime Television's advocacy campaign, Our Lifetime Commitment: Stop Breast Cancer for Life, the network produced three new public service announcements in 2003 that featured real breast cancer survivors. The survivors were young and old and from several ethnic groups. They were given the opportunity to speak from the heart and convey their hopes to all Lifetime viewers. The spots, overseen by experts from the National Alliance of Breast Cancer Organizations, give life-saving information about "the tools of breast cancer detection" and encourage viewers to learn more at lifetimetv.com or by calling toll-free at (888) 80-NABCO.
Web Site; Cable System IV
www.twcol.com
Time Warner Cable
Columbus, OH
Time Warner Cable, Columbus Division, wanted to increase the usefulness of its Web site for customers and potential customers in order to reduce phone volume and trouble calls. It enhanced its site with address-specific product, pricing and channel information, trouble-shooting diagrams, and online sales ordering and bill-payment options. The new features, along with improved navigation, resulted in significant increases in new and repeat visitors. A growing percentage of sales were made online, and a reduction in call volume was achieved.
Education
Full Campaign/Series; Cable System II
Literacy Project
Comcast Cable Communications, Inc.
Detroit, MI
Illiteracy. It is a vicious cycle that passes on from generation to generation. And in Detroit, where 47% of adults living in the city read at the lowest possible levels or not at all. With that dire situation in mind, Comcast teamed up with The Detroit Free Press to launch Metro Detroit Reads. It licensed a 30-part series of half-hour shows called Learn to Read for telecast. Then employees joined hands with Big Brothers, Big Sisters and The Literacy Volunteers of America and were trained to tutor children within one of the city's most disadvantaged neighborhoods. For Comcast, Metro Detroit Reads is a symbol of what the company stands for — doing whatever it takes to enhance the quality of life of its neighbors.
Full Campaign/Series; Cable System IV
Students & Leaders
Comcast
Silver Spring, MD
Comcast teamed up with C-SPAN during May 2003 to create a unique, month-long public affairs initiative called Students & Leaders. Members of Congress, Supreme Court Justices, Cabinet officials, Federal Agency heads, and major national media figures were invited "back to the classroom" at schools in Comcast's service area to discuss their lives, insights on leadership, and motivations for choosing careers in public service. Two times a day for 20 consecutive weekdays, national leaders interacted face-to-face with students at Washington, D.C., area schools. In addition, Student & Leaders' scholarship program offered 13 scholarships totaling $25,000 to D.C. area students. That means 20 weekdays, 40 leaders, 40 schools … and one powerful month of education outreach!
Full Campaign/Series; MSO
Comcast Presents James McBride
Comcast
Atlanta, GA
Each year, thousands of middle and high school students in the U.S. who are discouraged by their inability to "make the grade" choose to drop out of school. In 2003, Comcast and best-selling author-musician James McBride joined forces to spread the message of the importance of reading – music — to at-risk students in local communities all over the U.S. Using a relevant and relatable format to promote literacy, literature, and music education to high school students, the James McBride "Riffin'& Pontificatin' " tour made stops and conducted symposiums at 12 high schools in Comcast markets across the country, identifying these three key elements as ingredients not only to a successful education but to lifelong learning and achievement as well.
Full Campaign/Series; Cable Network III
Forensics in the Classroom
Court Television Network
New York, NY
Court TV is helping more than 8,500 teachers ignite an interest in science in more than a million students nationwide through its Forensics in the Classroom initiative. This is the nation's first comprehensive, standards-based forensic science curriculum supplement. And it is available through Court TV's award-winning Web site. Through this engaging, multimedia and fully interactive initiative, Court TV provides an outstanding educational resource free of charge to the nation's under-funded public-education system. Furthermore, because this program generates tremendous local and national press, teachers and students receive some much needed attention for the good work that they do in classrooms across America.
Full Campaign/Single Activity; Cable System I
Lake Air Middle School Artwork Project
Time Warner Cable/Waco Division
Waco, TX
Time Warner Cable partnered with Lake Air Middle School in providing students an opportunity to experience computer art technology by creating custom pieces for the company's new call center. All of the artwork featured the company's marketing theme and flying pig logo. The project increased student awareness of their art skills, creativity and the use of computer technology in art design. In addition it reinforced the marketing message to employees increasing morale in the call center. An unveiling ceremony held at the Time Warner Cable office provided additional exposure of the project and the company's commitment to education and technology to community and education leaders.
Full Campaign/Single Activity; Cable System II
Comcast Cares Day: Family Literacy Jamboree
Comcast Cable Television
Naples, FL
The Comcast Cable Family Literacy Jamboree increased awareness about the importance of reading and encouraged participation in the area's adult-literacy programs. The event, which was part of Comcast Cares Day, was hosted at Shadowlawn Elementary School, a Governor's literacy initiative grant recipient. The event highlighted Comcast's ongoing support for education through its Cable in the Classroom and High Speed Internet for Education initiatives and the nine TV networks on its lineup devoted to education and learning. The jamboree drew more than 1,500 participants, highly favorable media coverage, acknowledgements from state and municipal authorities and, most importantly, more than 100 adults signing up for the literary training program.
Full Campaign/Single Activity; Cable System III
Comcast Kids Holocaust Education Program
Comcast of Montgomery County
Rockville, MD
The Comcast Kids Holocaust Education Program is a lesson in "living history," which tours Montgomery County High Schools each March when students are in the midst of studying World War II. The program featured Steven Spielberg's award-winning documentary, "Survivors of the Holocaust." Afterward, students meet with a local Holocaust survivor to not only discuss their unique experience as a survivor, but also to explore the dangerous implications of apathy and intolerance. In this past year, the program has touched more than 1,200 lives. It is Comcast's hope that this program will help mold a new generation of young adults who not only embrace diversity, but also seek opportunities to celebrate one another's cultural differences.
Full Campaign/Single Activity; Cable System IV
Everyday Heroes
Cox Communications
Phoenix, AZ
Cox Arizona partnered with the Arizona Interscholastic Association to create the Everyday Heroes Awards Gala. A black-tie event broadcast live on Cox9 from the historic Orpheum Theatre, Everyday Heroes featured CNN's Daryn Kagan, live performances from talented high school students, and the presentation of nearly $40,000 in scholarships and prizes. Everyday Heroes honored administrators, teachers and students for demonstrating character and honor in outstanding achievement both on and off the field. The Everyday Heroes Gala, with attendance of more than 1,000, honored character in achievement at the high school level. It strengthened Cox's position among educators, elected officials and the community. And it generated sponsorship revenue, media coverage and endorsements from Arizona's Governor and other community leaders.
Full Campaign/Single Activity; Cable Network I
Defining Moments
Michigan Government Television
Lansing, MI
Michigan Government Television (MGTV), a non-profit cable network that covers all branches of Michigan's state government, created a special educational initiative that reached out to students — a segment of the TV audience that is not usually interested in the legislative sessions and other government proceedings that are the mainstay of the network. MGTV created curriculum materials that focused on the debate that took place during World War II concerning the nation's need for security and its need to protect the civil rights of its citizens — most specifically the internment of Japanese-Americans. The project included a documentary video, supporting print materials, and lesson plans. Through attendance at several education-related conferences, mailings, and on-air promotion, MGTV has now distributed well over 200 copies of its materials to teachers.
Full Campaign/Single Activity; Cable Network II
The N's A Walk in Your Shoes: Teen Parent Episode & Outreach
The N
New York, NY
In May 2003 The N partnered with The National Campaign to Prevent Teen Pregnancy around an episode of A Walk In Your Shoes, which focused on teen parenting. The National Campaign made the video available to their constituents via their Web site, and encouraged youth group leaders to download the corresponding guide on discussions.the-n.com. The N and the National Campaign also sent letters to their Senate and Congressional Advisory Panel, including The N's video and discussion guide.
Full Campaign/Single Activity; Cable Network III
Teddy Roosevelt in New York City Schools
The History Channel
New York, NY
Teddy Roosevelt in New York City Schools was a celebration of The History Channel's four-year partnership with the New York City Department of Education. Carolyn Kennedy announced the program — teacher training, grants/scholarships, PSAs and classroom materials — to a packed house of school officials, policymakers and press. A live Webcast with Roosevelt experts and descendents, and clips from the documentary, TR: An American Lion, saluted the extraordinary life of America's 26th President. Actor Richard Dreyfus led a panel discussion with local students. A Time Warner-branded microsite showcased broadband. And the First Annual Theodore Roosevelt Awards honored New York's Governor, N.Y.C.'s Police Commissioner and Time Warner Cable of NYC & NJ with U.S Minted medals for public service.
Programming/Series; Cable System III
InSchool: The Good News in Schools TV Show
Cox Communications, Inc.
Baton Rouge, LA
InSchool: The Good News in Schools TV Show is another excellent example of Cox Communications of Baton Rouge positioning itself as "a partner in education." InSchool solicits story ideas from all 250 public, private and parochial schools in the Baton Rouge service area. The focus of the show is to feature visual, hands-on, interactive classroom projects and activities. It also highlights elementary, middle and high school Teacher of the Year winners. Each 30-minute, InSchool episode airs for two weeks, on Tuesday nights from 7:30 to 8 p.m., and replays on Saturday nights from 6:30 to 7 p.m., on Cox4, a dedicated education channel. Each season features more than 40 schools, translating into approximately 24,000 families tuning in to watch throughout each school year.
Programming/Series; Cable System IV
Time Warner Cable's Kidz Biz
Time Warner Cable/Milwaukee
Milwaukee, WI
Time Warner Cable's Kidz Biz is a 28-minute news program that is researched, written, produced and performed by middle-school students and aired on cable during prime time. The Kidz Biz experience enlightens students and teachers about the media. It arms the students with the critical thinking skills that will make them smart consumers of the news and helps to mitigate the influence of violence in the media. Ultimately, students learn management techniques such as cooperation, teamwork, leadership, time management and negotiation.
Programming/Single Program; Cable System IV
Time Warner Cable's Hang Tough Video Contest
Time Warner Cable/Milwaukee
Milwaukee, WI
The "Time Warner Cable Hang Tough Video Contest" provides hundreds of middle school students an opportunity to use cable television as a positive medium to prevent violence and drug abuse. The Time Warner Cable Hang Tough Video Contest allows students to communicate with their peers by producing their own 30-second PSAs, which air on over 20 cable networks weekly. Students write, act, and direct, creating a great overall learning opportunity. This year, over 450 entry scripts were submitted with the top 20 scripts produced into PSAs. The top 20 are judged by local media during an awards ceremony attended by 1,500 students, educators, parents, and public officials.
Programming/Single Program; Cable Network III
Choices and Consequences Oklahoma City, Oklahoma, Straight Talk About Marijuana
Court Television Network
New York, NY
The Choices and Consequences, Oklahoma City, Oklahoma, Straight Talk About Marijuana program was produced by Court TV in conjunction with the White House Office of National Drug Control Policy and Cox Communications. Hosted by Court TV anchor, James Curtis, this program features an engaging dialogue on marijuana, including perceptions of the drug, its risk and the impact it has on the lives of users and their families. More than 140 teens from six local middle and high schools in Oklahoma City and prevention and treatment experts participated in the discussion. The episode also provides resources for teens, families and educators.
Print Materials; Cable Network III
Homeless to Harvard: The Liz Murray Story Educational Kit
Lifetime Television
New York, NY
Lifetime Television partnered with Girls Inc., the National Alliance to End Homelessness and Cable in the Classroom to produce a printed education kit on the issues of homelessness and self-esteem using the storyline from its original movie —Homeless to Harvard: The Liz Murray Story. The kit, sent to 40,000 educators across the nation, helped to educate thousands of students and was used by five teachers on average in each school where it was sent.
Web Site: Cable System IV
Time 2 Count Reading
Time Warner Cable
Los Angeles, CA
Time Warner Cable's Los Angeles division created Time 2 Count Reading, an online tracking Web site, to promote and encourage reading and literacy. Time Warner Cable continues to strengthen its partnership in education and the community by offering Time 2 Count Reading, an innovative way for students, teachers and parents to track and monitor pages and books read throughout the school year. Everyone from elected officials to grade school children have been overwhelmingly enthusiastic about Time 2 Count Reading. And as of November 1, 2003, over 6.2 million pages have been read and logged on the Web site. Time Warner Cable is proud to encourage and instill a lifelong love of reading in children, and show them that it's always Time 2 Count Reading.
Web Site: MSO
PowertoLearn.com
Cablevision Systems Corp.
Bethpage, NY
Powertolearn.com is a commercial-free, online learning resource for K-12 educators, students and parents. A key component of Cablevision's education initiative, powertolearn.com is driven by Cablevision's desire to provide an online learning community to complement the benefit of high-speed Internet connectivity provided by Cablevision. Powertolearn.com provides unique learning opportunities for schools and libraries and functions as an online learning community. Powertolearn.com also enhances home-school connections by providing parents with ways to support their children's academic progress at home and helps educators integrate technology into their classroom curricula. Powertolearn.com utilizes the breadth and depth of the Internet to create a secure, commercial-free conduit for information and is dedicated to optimizing the learning experience for its audiences.
Web Site; Cable Network III
Forensics in the Classroom Web Site
Court Television Network
New York, NY
Key to Court TV Forensics in the Classroom initiative was its supporting Web site. According to the network, this project provided the first comprehensive, standards-based forensic science curriculum supplement units in the U.S. And it's made available through the award-winning Web site. Through this engaging, multimedia and fully interactive initiative, Court TV provides the educational resource free of charge to the nation's public education system. Because Forensics in the Classroom generates media attention, teachers and students receive some much needed attention for the good work that they do in classrooms across America.
Employees
Full Campaign/Series; Cable System IV
Chicago Together — Re-branding Week
Comcast
Schaumburg, IL
With a week-long series of high-energy events, Chicago employees became VIPs in the "Comcast family." Locally produced videos featured hard-working staff re-branding Chicagoland. Branded cookies, hats, shirts, gift certificates - a few things each day - made every installer, customer service representative and tech feel welcomed. The regional Intranet and Local Origination sites were re-launched to showcase Comcast's first-rate products and services. Teams competed to collect the largest pile of outdated signs and premiums. And a rousing concert by home girl Chaka Khan helped to unite over 4,000 wary strangers into an optimistic Comcast team. Chicago Together rocketed morale and boosted employee productivity.
Full Campaign/Series; MSO
Comcast Integration - Employee Communications
Comcast Cable Communications, Inc.
Philadelphia, PA
Comcast's employee communications team was tasked with developing and implementing a strategic plan for communicating with employees throughout the integration phase following the acquisition of AT&T Broadband. The goals of the plan were to deliver timely, consistent and relevant information, to highlight Comcast's informal culture, to emphasize Comcast's promise to invest in employees, to provide communication channels that empower Comcasters to stay connected to what's important at Comcast, and to become "one company in one year." The commitment from Comcast's leaders to keeping employees informed was recognized and appreciated by investors, industry peers, and most importantly, the employees to whom the commitment was made. Messages to Comcast's internal audience of 58,000 employees were delivered through several different mediums including broadcast, electronic, print and face-to-face.
Full Campaign/Single Activity; Cable System IV
Celebrating the New Comcast Event
Comcast
Silver Spring, MD
In 2002, when Comcast and AT&T Broadband completed their $47.5 billion merger, Comcast felt it was important to celebrate the success of the merger with its employees. The MSO hosted an all-employee event for the Maryland/Delaware and Washington Metro/Virginia regions, called Celebrating the New Comcast! Old and the new employees were introduced to Comcast's goals, new spokesperson Cal Ripken, and the Lance Armstrong ad campaign. They played basketball on the University of Maryland's court and gathered with co-workers as they visited with programmers. The event successfully taught employees about the "New Comcast" and the cable industry while having fun.
Programming/Single Program; Cable System IV
Comcast, Building The Future Together, Proud Video
Comcast Cable
Elmhurst, IL
Senior Vice President Joe Stackhouse needed a motivational video that would capture a sense of renewed pride and commitment and the essence of a new dawn for cable television in Chicago. He wanted to share with other employees the excitement of working for Comcast. The objective was to generate an overwhelming sense of company pride to build upon the momentum created by the positive transition and impressive first-quarter business performance. Comcast wanted to get every one on board to build the future together. The presentation was featured on a massive movie screen and was scheduled to immediately precede the introduction of company Chairman Ralph Roberts, CEO Brian Roberts and President Steve Burke at a company event.
Print Materials; Cable System IV
Connections
Comcast
Bothell, WA
Comcast needed a market-wide publication targeted for front-line employees, most of whom do not have access to e-mail. Comcast designed an economical, graphically enhanced and professionally produced newsletter. The goal was to give the company's 2,600 employees a tool to help them do their jobs better. The content is easy-to-read, job-related, shares best practices and reinforces business messages with contributions from employees on all levels. By publishing two separate print newsletters, one for call-center employees and one for employees in the field, Comcast was able to write job-specific stories relating to business initiatives. Field Connections and Call Center Connections are read regularly by 69 percent of the market, with 70% finding the information useful in their job and 80% finding the publications trustworthy.
Web Site; MSO
TeamComcast Redesign and Relaunch
Comcast Cable Communications, Inc.
Philadelphia, PA
Comcast's acquisition of AT&T Broadband in November 2002 posed many challenges. Among the most critical factors in the success of the integration was making sure the nearly 40,000 former AT&T Broadband employees quickly felt like part of the Comcast family. One of the key tools used by Comcast Employee Communications is TeamComcast, an all-employee intranet. A major redesign of the site, coinciding with the acquisition, supported the new company goals and the requirements of an employee base tripling in size. Following the redesign, monthly usage of TeamComcast has more than quadrupled. Since the acquisition in November 2002, over 51,000 of Comcast's 58,000 employees have accessed TeamComcast at least once.
Government
Full Campaign/Series; Cable System II
Hot Gram
Charter Communications Mid-Michigan
Davison, MI
Charter Communications had to take action when it became clear that community officials had formed the frustrating opinion that they were becoming an answering service to their local cable company. A simple but effective campaign entitled Hot Gram was put in place that red-flags complaints from communities for prompt action with a summary resolution faxed back to the municipality within 48 hours. Communication is one of the most important elements of a relationship between communities and cable operators, and the Hot Gram program provides this reinforcement.
Full Campaign/Series; Cable System IV
Economic Impact Study
Cox Communications New England
West Warwick, RI
The challenge for the Cox public affairs team in the fall of 2002 was to communicate the company's positive influence on the area economy to elected officials. Cox hired an economist to measure its influence on the regional economy. The study focused on Cox's employment figures, charitable giving, hiring of local vendors and paid taxes. The study positioned Cox as a major contributor to the regional economy. Armed with this third-party endorsement of Cox, the public affairs team developed a series of communication vehicles that have been key tools in helping Cox spread the word to elected officials about the company's economic investment in the state.
Full Campaign/Series; Cable Network III
Everyday Heroes
Court Television Network
New York, NY
Court TV's Everyday Heroes initiative honors individuals who demonstrate acts of bravery or courage or go above and beyond the call of duty to keep their communities and America safe. The network partners with cable operators to honor everyone from firefighters who combated the blazes in California, to the Salt Lake City couple who found Elizabeth Smart, to the sheriff's deputies throughout Virginia and Washington, D.C., who helped apprehend the D.C.-area sniper. The heroes are honored at a special recognition ceremony, where government officials help to present them crystal gavel awards and are also featured in a PSA, co-branded with the cable operator.
Full Campaign/Single Activity; Cable System II
Comcast and Harrisburg: The Studio Project
Comcast
Harrisburg, PA
Comcast and the City of Harrisburg entered a unique partnership to build a 3,100-square-foot studio in downtown Harrisburg. Fiber-linked to the company's head-end, the studio now distributes taped and live programming to 116,500 customers in 31 municipalities. "The Studio Project" revitalized a local-access channel that had suffered from dwindling support and outdated equipment. Municipalities can better inform residents with a broadcast quality production facility. At the same time, Comcast can better manage multiple access channel requests by encouraging shared use of the facility and the access channel. Comcast also uses the studio for Comcast Newsmakers tapings, enhancing relationships with key government officials, community leaders and opinion makers.
Full Campaign/Single Activity; Cable System IV
Political Action Committee — Candidate Forum
Time Warner Cable-Houston
Houston, TX
The Time Warner Cable Political Action Committee held a candidate forum for its members in order to meet three candidates who were competing for its endorsement in the race for Houston City Council. The forum allowed PAC members to meet the candidates and to see how the political process works in running a campaign for city council as well as assist in choosing who the PAC should support for this race. Candidates were able to meet 36 PAC members. This event solidified the PAC's political presence in Houston.
Full Campaign/Single Activity; MSO
Comcast in the Capitol
Comcast Cable Communications, Inc.
Philadelphia, PA
With the acquisition of AT&T Broadband in November 2002, Comcast needed to establish new relationships with many members of Congress. Since AT&T Corporation had historically overseen all Congressional relationships for AT&T Broadband through its Washington office, there had been almost no focus on the development of constituent relationships with Senators and Representatives at the system level back home. Comcast realized the importance of quickly introducing the new company and telling its story. To that end, the company launched Comcast in the Capitol, a two-day Capitol Hill lobbying event of 240 meetings involving Comcast's senior operations and government affairs staff from around the country.
Full Campaign/Single Activity; Cable Network III
Everyday Heroes
Court Television Network
New York, NY
Court TV held a special Everyday Heroes event in Washington, D.C., on April 2, 2003, at the close of CTPAA's FORUM 2003. Court TV's Everyday Heroes initiative honors individuals who demonstrate acts of bravery or courage or go above and beyond the call of duty to keep their communities and America safe. Hosted by Phyllis George, the Washington, D.C., event honored 14 heroes, from Senators John McCain to the Salt Lake City couple who found Elizabeth Smart. The common thread between Court TV's Everyday Heroes is that they seek no recognition; they just do what is right. More than 200 guests attended the event in the LBJ Room of the Capitol. Eight cable systems nominated the honored heroes and participated in the program.
Video Promotion or PSA/Series; Cable Network III
Brown v. Board of Education 50th Anniversary Commemoration
Court Television Network
New York, NY
In 2003, Court TV was selected by the Brown v. Board of Education National Commission to serve as the media partner to commemorate the 50th anniversary of the landmark Brown v. Board legal decision on May 17, 2004. In this role, Court TV has partnered with Time Warner, the Brown Commission, and officials from the U.S. Departments of Education and Justice to develop a vignette series that features American leaders reflecting on the significance of the Brown decision. Court TV is airing these vignettes from the fall of 2003 through May 2004. The network is also partnering with MSOs to make them available in local markets around the country.
Programming/Series; Cable System IV
Comcast Newsmakers
Comcast Cable
Elmhurst, IL
Comcast Newsmakers, a five-minute, one-on-one interview program, has enabled Comcast to provide a lively and highly visible forum for government officials and other community leaders to express views to their constituents in Chicago. By inviting elected officials to appear on Newsmakers, the Comcast government relations staff has built crucial relationships and communicated important cable issues to its leaders. Clearly Newsmakers, after 126 episodes in only five months of Chicagoland existence, has exceeded the company's expectations.
Programming/Single Program; Cable System IV
Homeland Security
Cox Communications New England
Cranston, RI
Homeland Security was a live, educational town meeting that allowed area high school students to question state and government officials about Rhode Island's safety and security during these challenging times. The idea was to produce a program with compelling content that could only be seen on Cox3, with enough appeal to get media attention. Rhode Island Gov. Don Carcieri, National Guard Adjutant General Reginald Centracchio, and Cox3's Mary Lou Palumbo led the discussion. Senator Jack Reed and Congressman James Langevin joined the conversation via satellite from Washington, DC. Legislators, town and city leaders, school officials and directors from various state agencies attended and offered their input.
Print Materials; Cable System II
Dallas Community Report
Comcast Texas Market
Irving, TX
To increase local awareness and reinforce Comcast's identity as a committed and active corporate citizen with its franchising authorities and government officials, Comcast Dallas Market created a community report. This report provides a record of the depth and breath of AT&T Broadband's involvement and investment in the Dallas Market. And it also provides information about Comcast Corporation during the transition. The report became a valuable communications tool for government affairs initiatives. It has been an effective resource for franchise negotiations and has also been distributed to the Texas Congressional delegations as well as Texas state legislators and officials. Responses from those using the report have been unanimously positive, especially in terms of its value in positioning Comcast among its various constituencies.
Print Materials; Cable System IV
Economic Impact Study: Community & Economic Report
Cox Communications New England
West Warwick, RI
Cox's public affairs team developed the Community & Economic Impact report to position Cox as a partner in Rhode Island's economic success. It has been a key tool in helping Cox spread the word to elected officials about the company's economic investment in the state. The challenge for the Cox public affairs team was to make elected officials believers in Cox as an engine for economic growth and to help to elevate the image of Cox across the board. Cox hired an economist to measure its influence on the regional economy. The study focused on Cox's employment figures, charitable giving, hiring of local vendors, and paid taxes. The study positioned Cox as a major contributor to the regional economy.
Media
Full Campaign/Series; Cable System II
Building Technological Buzz in Southeast Texas
Time Warner Cable
Nederland, TX
2003 was the year Time Warner Southeast Texas launched its premier video on demand service, iCONTROL as well as High Definition Television, Road Runner Business Class and wireless Road Runner. In order to ensure a successful launch of these products Time Warner Cable sought out media partners to help better explain how these digital services worked and educate customers about their benefits. Two carefully planned events attracted media attention in southeast Texas. Digital After Dark and the Southeast Texas Business Expo would showcase new digital products launched in 2003. The local media proved to be an invaluable partner. Thanks in part to the media of southeast Texas, Time Warner Cable had another successful product launch.
Full Campaign/Series; Cable System III
Spinning Our Image on a Dime
Cox Communications Northern Virginia
Fairfax County, VA
Cox has enjoyed an improved image among the media by working to ensure that media coverage was fair and balanced and showcased the positive things that Cox does in the community. To accomplish this, Cox reached out to the customer, leveraged the grassroots media and took it to the streets by hosting new product launch open houses at its facilities. More importantly, Cox continues to find ways to give back to the community as it becomes more involved with youth, education and technology across Northern Virginia, gaining strong visibility every step of the way.
Full Campaign/Series; Cable Network III
Queer Eye for the Straight Guy
NBC/Bravo Publicity
Burbank, CA
Queer Eye for the Straight Guy was launched as part of Bravo cable network's continued efforts to produce innovative programming in cable television. The campaign's objectives were to create a wide general awareness and buzz. And it also hoped to help break down gay stereotypes. Since its debut, Queer Eye has helped put Bravo on the map of cable television, setting an all-time record of 3.3 million viewers in September 2003. Queer Eye has garnered hundreds of print articles and broadcast media coverage, including appearances of the Fab Five in awards shows, movie premieres and other special events. It has also widened the platform for gay-themed programming on television and provided a positive portrayal of gays.
Full Campaign/Single Activity; Cable System II
Stop and Smell the Roses
Time Warner Cable/Nebraska Division
Lincoln, NE
As the first and only cable company in the state of Nebraska to offer digital video recorder (DVR) services, Time Warner Cable — Nebraska Division had a key opportunity. Introducing this innovative product to local media and customers could position Time Warner Cable as an industry leader with a clear edge over its competitors. The division gained coverage from four local TV stations and most of the print publications in its coverage area. Hand-delivered roses with an invitation to the event, an easy-to-use press kit and a 30-minute video helped make this event a huge success. The system gained nearly 200 new DVR subs in the first days after the event, and media coverage spanned seven weeks.
Full Campaign/Single Activity; Cable System IV
The P.O.W.E.R. Network: The First Wireless Capitol in the Nation
Cox Communications
Phoenix, AZ
On September 24, 2003, Cox Communications in partnership with Senator Dean Martin and the Intel Corporation announced "P.O.W.E.R.," a free wireless Internet hotspot to be located at the Arizona Legislature. Through the P.O.W.E.R. (Public Online Wireless Electronic Resource) Network, the Arizona Legislature is the first in the country to host wireless Internet access for the general public visiting the Arizona House of Representatives and Senate in downtown Phoenix. The P.O.W.E.R. Network, created through a public/private collaboration with Intel Solution Services and Cox Communications, allows all visitors free wireless Internet access at the Legislature. Wireless connectivity via P.O.W.E.R. allows people to stay productive and connected on the go.
Full Campaign/Single Activity; Cable Network III
Bravo On With The Show: Sarasota, FL
NBC Cable Networks
Englewood Cliffs, NJ
In May of 2003, Bravo partnered with Comcast to bring Bravo On With The Show to Sarasota, Florida, with the following goals in mind: showcase the importance of arts education in local schools, shine a spotlight on Bravo and Comcast's commitment to the community, and demonstrate cable's value beyond on-air programming. Overall response to Bravo On With The Show was tremendous. The two-day theater-training workshop attracted a total of 116 student participants. The final stage performance and reception hosted approximately 450 guests including Sarasota's mayor who honored Bravo and Comcast with a mayoral citation following the event.
Full Campaign/Single Activity; Association/Nonprofit
SCTE's First National Spanish-Language BPS Certification Testing
Society of Cable Telecommunications Engineers
Exton, PA
The Society of Cable Telecommunications Engineers (SCTE) recently launched the first national Spanish-language BPS certification testing in Tucson, Arizona. This launch is a part of SCTE Operación Español, an award-winning workforce and development program for Spanish-as-a-first-language cable professionals. Local Arizona VIPs, media and industry executives were invited to join officials from CommScope and SCTE as well as the MSOs Comcast Cable and Cox Communications at a media conference and reception held before the certification testing. Employees from Comcast and Cox took the BPS exam, which demonstrates cable installers' and technicians' knowledge of all aspects of service at a customer's home, including installation, troubleshooting, safety, and customer service.
Programming/Series; Cable Network III
MTV News: At War With Iraq Live
MTV
New York, NY
For the first time in MTV's 21 year history, the channel's news division presented live, commercial-free coverage of a breaking, international news story: the unfolding war in Iraq. Responding to an unprecedented demand from its young audience, MTV News presented coverage that, rather than attempting to compete with the networks and cable channels, served as an alternative that laid out the story in a different way. Its coverage included everything from young soldiers shipping out to Iraqi teens in Baghdad anticipating the bombs; from global anti-war protests to 19-year-olds in Kuwait about to join the battle. MTV News: At War Live was war coverage unlike any other.
Members
Full Campaign/Series; Association/Nonprofit
SCTE Operación Español
Society of Cable Telecommunications Engineers
Exton, PA
Studies about English/Spanish bilingualism show that individuals may be conversational in English but can study and test better and faster in their first language of Spanish. As a result, SCTE decided to develop a new program, SCTE Operación Español. The goal of Operación Español is to expand and accelerate professional development and promotion opportunities for Spanish-speaking installers, technicians and engineers. SCTE also seeks to assist the cable industry in attracting Spanish-speaking engineers and technical professionals to better serve the needs of the growing segment of Spanish-speaking cable customers, and to achieve the industry's ongoing pursuit of diversity in the workplace.
Video Promotion or PSA/Series; Association/Nonprofit
WICT Wonder Woman
WICT New York
Brooklyn, NY
The WICT Wonder Woman event serves to spotlight outstanding women and their leadership and achievements in the cable industry. In just three short years, the attendance has grown dramatically, and the 2003 luncheon drew more than 650 cable executives from around the United States. The event has tremendous vibe and energy, largely due to a video montage that features the year's selected Wonder Women in clips briefly detailing each woman's journey on her road to success. The "get up and go" feel of the video gives the audience an adrenaline rush, and thus it is one of the best parts of the event.
