Event Agenda (pdf)
Industry executives will convene at the New York Hilton Oct. 22 and Oct. 23 at the sixth annual Broadcasting & Cable/Multichannel News Hispanic Television Summit.
The Hispanic TelevisionSummit is a forum where distribution and network officials can learn about and exchange ideas relative to programming, advertising and technology that they can use to better serve this expanding community, which is increasingly accessing digital plaforms. Readers can keep abreast of all the news, notes and developments from the Summit, as well as in the Hispanic TV community here.
Youth Is Served By Gol TV
Gol TV has acquired the exclusive U.S. TV rights to the 2009 U-20 and U-17 CONMEBOL South American Youth Championships. >>>
Ramos: Road To White House Runs Through Univision
New York--Univision anchor Jorge Ramos characterizes Democratic presidential nominee Barack Obama as "almost spiritual" and "calm" and Republican hopeful John McCain as "experienced" and "warrior-like." >>>
Quality Trumps Language When Seeking Hispanic Viewers
New York -- Panelists at the Hispanic Television Summit debate whether networks should program in Spanish or English, but ultimately, everyone agrees that content is king. >>>
Telemundo To Encore Popular Novela on Mun2
New York -- Capitalizing on the unprecedented ratings success of nightly telenovela Sin Senos no Hay Paraiso and its unexpected popularity with the younger crowd, Telemundo will re-air the show in January 2009, this time with English subtitles and on the Mun2 network. >>>
What Do Latinas Want On TV?
New York -- Hispanic women might be the ones making the final purchasing decisions in the household, but television content that is relevant to their lifestyle is hard to find in today’s media mix. >>>
Dish Adds Azteca America In San Francisco
With the launch of its station on Dish Network, Azteca America has completed its coverage in the San Francisco DMA.>>>
V-me Drives TransitTV Deal
TransitTV, which places content and ads on TV screens on public transportation systems, has added Spanish-language network V-me to its lineup. >>>
Making News: Jorge Ramos
New York -- Univision's news anchor to receive Lifetime Achievement Award at sixth annual Broadcasting & Cable/Multichannel News Hispanic Television Summit on Thursday. >>>
Marketers Target ‘Sophisticated’ Hispanic Viewers
New York --Panelists at Sixth Annual Hispanic Summit discuss challenges of reaching value-focused Hispanic consumers. >>>
Attention Hispanic Shoppers
New York -- Keynote presentation offers mall as marketers' El Dorado at Sixth Annual Hispanic Television Summit. >>>
Comcast Eyes More Market Switches
New York--Comcast, which already upgraded 10 Spanish-language networks from a tier to digital basic in Miami as a means to boost advertising sales, is planning similar moves in Chicago, Houston and
San Francisco. >>>
Mapping Multiple Advertising Strategies
New York -- Despite increased media usage by U.S. Latinos, Hispanic advertising outlays continue to proportionately lag spending on the general market. >>>
Time Warner Cable Has Hispanic Market Dreams
New York--Time Warner Cable programming chief Melinda Witmer called the U.S. Hispanic market a cable company’s dream, while offering some insights on how networks that have yet to gain carriage with the distributor can fulfill those aspirations. >>>
Hispanic Television Summit Agenda
The who, what and when of the sixth annual Hispanic Television Summit. >>>
Mexican Media Moguls Launch Channel Targeting Central Americans in U.S
DirecTV is expected to announce this week the launch of Telecentro, a brand new Spanish-language channel with programming from six TV networks in Central America. >>>
Spanish-Language TV’s Wall Street Woes
The economic downturn that has slowed or reversed the fortunes of even the soundest sectors is expected to bring declines to one of the media industry's strongest categories: Spanish-language television. >>>
More Choice For Hispanic Viewers
As many operators work to expand their bandwidth to accommodate more high-definition content, the new capacity is opening up opportunities for MSOs to increase their Hispanic channel lineups. >>>
Operators En Espanol
This guide provides a scorecard on providers’ Hispanic packages, as well as their video-on-demand and online content. It also updates the DMAs where the distributors have major presences and their most recent moves and future genre gambits. >>>
Mexican Network Video Rola Sings MobiTV Renewal
Programmer Video Rola, which offers music videos, interviews and lifestyle fare, has renewed its carriage pact with MobiTV. >>>
Grupo Televisa, Telemundo Ink Licensing Agreement
A subsidiary of Grupo Televisa and Telemundo Communications Group have struck a licensing deal to distribute the latter's original content via digital and wireless platforms in Mexico. >>>
