Twentieth Selling 'This is Us' as Format in Int’l Markets

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Hit drama series This Is Us is being licensed as a scripted format in international markets by Twentieth Century Fox Television Distribution.

The first format deal sees Medyapim producing a version of the show for Turkey, where it will air on Fox Network Group’s Fox entertainment channel.

Fox Networks Group Content Distribution has acquired the distribution rights to the Turkish adaptation and will sell the local version internationally.

“This Is Us is a number one show in the U.S. because it combines superb storytelling with compelling family themes and presents them in a truly unique and authentic manner. These themes are universal and ideal for local interpretation,” said Gina Brogi, President of Global Distribution, Twentieth Century Fox Television Distribution. “We’re excited to be working with FNG in Turkey and Medyapim on this first local adaptation of This Is Us.”

Twentieth said it is working on several format option deals for the series in other major territories.

This Is Us premiered in September 2016 and focuses on the emotional dramas of the Pearson family, jumping from decade to decade and generation to generation.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.