The 3net joint venture backed by Sony, Discovery and IMAX
has formed a production and distribution arm, 3net Studios, which will create
new 3D and 4K content. The 3D channel's new studios will be based at the Sony
Pictures headquarters in Los Angeles, Calif., and at the Discovery
Communications headquarters in Silver Spring, Md.
The new 3net Studios division will build on library of
native 3D content that 3net has been producing for its 24 hour 3D channel in
recent years. It will create content in native 3D 4K, 2D 4K, 3D 2K and both
3D/2D HD formats.
"From television, mobile, computer and tablet companies, to
broadcast channels and digital content providers, the global demand for a high
quality, native 3D programming pipeline has quickly become one of the most
vital elements within the 3D ecosystem," noted Tom Cosgrove, president and CEO,
of 3net in a statement. "With the industry now struggling to keep pace with the
rapidly accelerating consumer demand for 3D programming across multiple
platforms -- and now with the evolution of 4K -- the formation of a world class
production studio to help fill both the 3D and ultra-high definition content
voids became a logical next step in our evolution as a global player in the
entertainment arena."
