Music Choice said it topped the 600 million-order mark, based on data provided by Rentrak.
The free-video-on-demand service is available to TVs, PCs and cellular phones.
“An extensive mix of music videos from established and emerging artists, combined with our original shows and exclusive performances, is the foundation for our success," Music Choice vice president of programming and production Damon Williams said in a prepared statement.
"With a record 600 million orders, Music Choice has reinforced its position as the leader in on-demand music programming with consumers, cable companies and record labels,” Williams added.
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