Comcast Corp.’s $69 monthly triple-play offer to New England customers that have bolted to pay TV rivals has RCN Corp. crying foul. It accused Comcast of misleading consumers with the win-back offer in a letter it sent to Massachusetts attorney general Tom Reilly, arguing that Comcast didn’t provide enough details to consumers about the $69 offer, including the number of channels (20) that come with the package.
Comcast says RCN’s complaint has no merit, and that it clearly disclosed the details of the promotion. “Comcast often tests great competitive offers, like this one, which are driven by the attractiveness of our superior video, voice and data products,” it said in a statement Thursday night last night.
The RCN complaint follows a $1M settlement Comcast reached with Massachusetts in March, after the state alleged that Comcast and predecessor AT&T Broadband didn’t adequately disclose the prices of packages after promotional offers expire. Comcast disclosed the $69 offer at a CTAM New England panel session moderated by Multichannel News last Thursday. RCN cites MCN’s coverage of the offer in its complaint.
