ABC Family will officially change its name to Freeform on Jan. 12, the network said Thursday.
The new Freeform moniker – which speaks to the network’s ongoing priority to “superserve Becomers” aged 14 to 34 – will be supported by the launch of the network’s new original series Shadowhunters and the premiere of a new season of Pretty Little Liars, said network officials.
“The Freeform brand represents the passion, fun, energy and new ideas that infuse young adulthood,” said ABC Family President Tom Ascheim. “We’ve been evolving naturally for a while now, so it’s time that our name reflects the true essence of our brand. We are excited to take our network in some new directions and continue to evolve alongside culture while delivering those favorite shows our viewers already love.”
