B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Oct. 10.
A promo for ABC’s new musical drama Queens is No. 1, relegating the previous chart-topper, a promo for NBC’s sinkhole drama La Brea, to second place.
CBS joins its fellow traditional linear broadcasters, taking third and fifth to promote, respectively, The Equalizer and CSI: Vegas.
Rounding out the chart: USA Network and Syfy, which hype new horror series Chucky (based on the movie franchise) in fourth place.
Notably, the La Brea spot has this week’s highest iSpot Attention Index number (123), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Also Read: Fall 2021 Premiere Dates
1) Queens, ABC
Impressions: 352,132,749
Interruption Rate: 1.98%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $$2,784,931
Out-of-network Est. Spend: $372,065
2) La Brea, NBC
Impressions: 288,642,388
Interruption Rate: 2.28%
Attention Index: 123 (23% fewer interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $3,310,356
Out-of-network Est. Spend: $40,730
3) The Equalizer, CBS
Impressions: 284,226,821
Interruption Rate: 1.56%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $2,716,092
Out-of-network Est. Spend: $363,563
4) Chucky, USA Network
Impressions: 217,053,709
Interruption Rate: 3.12%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,815,090
Out-of-network Est. Spend: $576,525
5) CSI: Vegas, CBS
Impressions: 208,522,156
Interruption Rate: 1.42%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 86%, Local 12%, VOD/OTT 2%
In-network Value: $1,561,107
Out-of-network Est. Spend: $337,317
* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *
Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.
Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-Network Value: Estimated media value of in-network promos.
Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local: A promo that was aired during a local ad break slot.
VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).
OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
