ABC’s Warriors-Cavs A Slam Dunk On Social Media

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ABC's Golden State Warriors-Cleveland Cavaliers NBA Finals telecast last night scored big on social media, drawing more than 11 million interactions, according to Nielsen.

ABC's live game telecast, in which the Warriors defeated the Cavaliers to take the first game of the NBA Finals, generated 11.2 million Facebook and Twitter interactions from 4.5 million unique accounts, easily besting all sports and entertainment shows for the day, according to Nielsen’s Social Content Ratings list.  

ESPN’s coverage of the 90th Annual Scripps National Spelling Bee was the most discussed entertainment show on Thursday, generating 172,000 social media interactions across 120,000 unique accounts. Two cable new shows, Fox News’ Hannity and MSNBC’s The Rachel Maddow Show, were second and third on the daily TV social media list, respectively, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.