Action to Distribute WCW, WWF Events
Continuing its move to secure stronger pay-per-view event
programming, BET Action PPV has reached distribution agreements with the World Wrestling
Federation and World Championship Wrestling.
Beginning in July, Action will offer live both wrestling
company's PPV events, said Curtis Symonds, president of Action. Previously, Action
offered WCW and WWF events on a delayed basis.
"We've always had a relationship with PPV
wrestling, but this is the first time we're offering the events live," Symonds
said.
Representatives from WCW and WWF could not be reached for
comment at press time.
Last month, Action signed an affiliate deal to distribute
ESPN's Major League Soccer out-of-market PPV package. Symonds said that the network
will continue to pursue high-profile sports events in the future, and is currently in
discussions with TVKO and Showtime Event Television for major boxing events.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.