ActiveVideo Networks announced the hiring of Henry Choy, most recently vice president of consumer electronics business development for AnySource Media, to build out the company's plan to extend video services to Internet-connected consumer electronics.
Choy, as vice president of business development, will be responsible signing deals with original equipment manufacturers of Internet-connected TV and Blu-ray players to connect to ActiveVideo's CloudTV network-based content services.
"As we gain more traction in the consumer electronics industry, it's become important that we add the deeper levels of expertise necessary to build stronger partnerships and anticipate the industry's needs," ActiveVideo president and CEO Jeff Miller said in a statement. "Henry Choy possesses all of the qualities we sought: an extensive background in CE, longstanding relationships, and a track record of success."
Before AnySource, Choy was vice president of DisplaySearch, for which he developed the company's TV electronics research business and an associated conference. He also worked for microprocessor manufacturer AMD, as well as Oak Technology, Yamaha, 3Dlabs, Rendition, 3Dfx, Silicon Motion and Rambus.
ActiveVideo's pitch to CE companies is that it provides a lower-cost alternative for delivering Web video content than integrating high-powered processors on the devices themselves. At the Intel Developer Forum in September, according to ActiveVideo, it demonstrated the integration of its client with Videon Central's Blu-ray Disc middleware.
ActiveVideo's platform has been launched to 5 million homes, with Cablevision Systems and other cable and IPTV providers.
San Jose, Calif.-based ActiveVideo Networks changed its name from ICTV last year.
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