Ad Council Taps Charlie Rutman to Head Media Department

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The Ad Council has tapped former Carat USA President
Charlie Rutman and his End Zone Communications consulting firm to line up
donated media.

Rutman will head up the Ad Council's media department, which
gets broadcasters, cable operators and others to donate media time for public
service campaigns, whose creative is donated by agencies.

Last year, the council pointed out, media outlets ponied up
more than $1.8 billion in time and space.

Rutman is former chair of the council's TV steering
committee, which reviews campaigns and advises on strategies to boost
participation.

The council currently has 50 PSA campaigns in progress
on everything from preventing wildfires (Smokey is their spokesbear) to
protecting pets.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.