Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs

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Funds will be used to make contextual products more available

Advertising technology company GumGum said it received a $75 million investment from Goldman Sachs Growth.

GumGum Goldman Sachs $75 Million

GumGum received $75 million from Goldman Sachs

The move is the ad tech world, where companies are either consolidating or getting funds from investors. Last week, Iris.TV raised $18 million in a financing round led by Intel Capital.

GumGum targets over-the-top and connected TV ads using contextual clues. Its most recent product is an In-Video overlay that puts a message from a sponsor in the lower third of the screen that is related to the content.

“GumGum’s DNA is rooted in contextual and the company has been iterating on contextual solutions for over a decade,” said Allison Berardo of Goldman Sachs Growth. “Cookies are being phased out and consumer privacy regulations are becoming more stringent. We believe GumGum is well positioned to benefit from this market dynamic as its contextual technology offers an alternative for brands to deliver relevant and targeted advertising.”

As part of the investment, Holger Staude of Goldman Sachs Growth will join GumGum’s board of directors.

Goldman Sachs Growth joins GumGum’s existing investors Upfront Ventures, NewView Capital, and Morgan Stanley Expansion Capital.

GumGum was founded in 2008 and is headquartered in Santa Monica, California.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.