Adam Stotsky has been named president, E! Entertainment, adding responsibilities for all unscripted programming and development for the pop culture network. He had been general manager at E! and will continue overseeing all day-to-day operations of the network, NBCUniversal said, including news, digital, marketing, communications, research and acquisitions. He will also continue to be president at Esquire Network and he reports to Frances Berwick, president, lifestyle networks, NBCUniversal Cable Entertainment.
Stotsky became GM at E! in 2014 and, in a release, NBCU credited him for leading the network’s ongoing growth (it cited January 2016 viewing increases of 35% among total viewers (632K) and 29% among A18-49 (356K) in primetime). It also credited him with successfully integrating E!’s news and digital divisions to enhance cross-platform content and create a more engaging social and interactive “E! News” experience. In January 2016, “E! News” had year-over-year viewership growth of 14% among A18-49 (325K), E! said.
Esquire Network launched two and a half years ago and saw gains of 18% among A18-49 and 15% among M18-49 in 2015, the network said.
“Adam is an exceptional senior executive who has been successful in leading the teams at E! and Esquire Network and setting their strategic direction for future growth,” Berwick said in the release. “I am excited to announce his well-deserved promotion and expand his responsibilities at E! as we continue to build on our success as a multiplatform powerhouse offering exclusive access to celebrity lifestyles and the world of entertainment.”
Before Esquire Network, Stotsky was general manager of G4. He previously has been president of marketing for NBC Entertainment and, from 2001 to 2008, had senior marketing positions at Syfy, most recently as Executive Vice President, Global Brand Strategy and Market Development. Before Syfy, Stotsky was VP of marketing at Discovery Communications.
