A+E Creates 45 & Dean Agency

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A+E Networks will launch a new multiplatform video and audio agency specializing in video and audio storytelling, the company said Thursday.

The new 45th & Dean agency will support brands, shows, advertising and distribution partners with content delivered on multiple platforms. FYI executive vice president and general manager Paul Greenberg will serve as EVP of 45th and Dean, reporting to A+E Networks president of international and digital media Sean Cohan. The agency will open a new studio in Brooklyn. N.Y.

“A+E Networks is known for telling great stories via video across linear and non-linear platforms” said Cohan in a statement.  “45th & Dean is an exciting new chapter for the development, distribution and sharing of new kinds of content to expand our reach, maximize audience engagement and drive value for our partners.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.