Allbritton Flagship Signs With Me-TV
WJLA Washington is partnering with Weigel Broadcasting's
Me-TV to air the multicast net on its channel 7.2. The vintage programs channel
debuts March 1 in DMA No. 8.
Allbritton owns WJLA, an ABC affiliate.
"We are thrilled to be joining the Me-TV team,"
said Bill Lord, general manager of WJLA. "Me-TV has a great library of all
time television hit shows and we are very excited to offer these legendary
programs to our audience."
Me-TV, offering the likes of M*A*S*H, The Brady Bunch
and Gunsmoke, clears 87% of the
country. It launched in 2010.
"Adding Allbritton's flagship Washington D.C. station to our
line-up completes Me-TV's top ten market clearances in a most prestigious
manner," said Neal Sabin, president of content and Networks, Weigel
Broadcasting Co.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.