Google and Amazon Officially End OTT Cold War By Launching Apps on Each Other’s Platforms
After announcing an end to their OTT cold war in April, Amazon and Google have debuted streaming apps for each other’s streaming respective ecosystems.
Related: Google and Amazon End Streaming Cold War
Amazon Prime Video is now available on both Chromecast and Android TV-powered devices.
Meanwhile, the YouTube app is available on the second-generation Fire TV Stick, the Fire TV Stick 4K, Fire TV Cube and Fire TV Stick Basic Edition, as well as Toshiba and Insignia smart TVs powered by the Fire TV platform. Apps for YouTube Kids and the YouTube TV vMVPD service will debut for Fire TV later this year.
The two companies unceremoniously pulled their OTT apps off each other’s platforms back in 2017.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!