Amazon Sustains Fast Start For ‘Thursday Night Football’ — 49ers vs. Giants Audience Up 26% Over Game 2 Last Season

By
( )
published

‘TNF’ is up 51% so far over last year's full-season average

Thursday Night Football
Even though his team lost 30-12 on Amazon's 'Thursday Night Football,' there is no rule in digital publishing stating that New York Giants quarterback Daniel Jones can't be the subject of the feature image for this article about the game's TV ratings. (Image credit: Getty Images)

A convincing 30-12 win by the Super Bowl-contending San Francisco 49ers over the New York Giants on Thursday generated an average of 13.92 million viewers for Amazon Prime Video, according to Nielsen National TV Ratings, a 26% bump over the streaming company’s second NFL Thursday Night Football game last season. 

In fact, after a record-breaking first TNF game of the season last week, the franchise is averaging 14.48 million viewers, up 21% over Amazon's first two games last year … and 71% over 2021, when the first two Thursday-night games were on NFL Network. 

TNF is up 51% so far over last year's full-season average of 9.58 million viewers. 

Amazon is in the second year of a multiyear license with the NFL and is paying the league $1 billion a season for the rights. 

The TNF franchise continues to skew young relative to the rest of the league's TV coverage — 49% of Thursday’s audience came from the 18-49 demo, and the average viewer age was seven years younger than the NFL averages on linear networks. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!