Amazon Poised to Expand Fire TV Presence in Europe: Report

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Amazon plans to expand the presence of its Fire TV OTT ecosystem in the UK and Germany, while also infiltrating it into several new European countries, Bloomberg reported, citing unnamed sources.

The Bloomberg report said Amazon will formally announce its plans “at an event in Europe next week.”

Fire TV is the second most proliferated OTT ecosystem in the world — along with Roku, it controls 70% of connected TV viewing. Most of that viewing is currently done in North America. But Roku is on the move, too.

Related: Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market

Roku is currently expanding into Brazil and several other Latin American countries. It also has a small presence in the UK, France and Ireland. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!