Canoe, the MSO-backed advanced ad consortium, has added two more major cable programmers to its dynamic ad insertion lineup for VOD—A+E Networks and AMC Networks—Chris Pizzurro, head of sales and marketing at Canoe, said in a recent interview.
Those corporate deals give Canoe a joint venture that’s backed by Comcast, Time Warner Cable, Cox Communications, and Bright House Networks, and the green light to work with individual cable channels such as AMC, WE tv, A&E, History, and Lifetime, among others. In the early going, AMC, A&E, History and Lifetime are already up and running with Canoe.
Pizzurro, who spoke about cable’s DAI activities on Feb. 27 at the Multichannel News/Broadcasting & Cable advanced advertising event in New York, said Canoe now has 30 networks actively running VOD ad campaigns, with more than 100 under agreement.
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