Lifetime Movie Network received Nielsen hosannas Sunday night, as Amish Grace became the network's highest-rated and most-watched original film in the service's history.
Debuting on March 28, the film, based on the book Amish Grace: How Forgiveness Transcended Tragedy, garnered a 3.8 household rating and some 4.02 million watchers, best-ever marks for Lifetime Movie Network, according to Nielsen data.
The original movie, which premiered on Palm Sunday, also scored the top performance ever for a Lifetime Movie Network original telefilm among women 18+ (a 3.5 rating, 2.73 million of those viewers), women 25 to 54 (2.7, 1.16 million), adults 18+ (2.4, 3.65 million) and adults 25 to 54 (1.9, 1.59 million).
Additionally, Amish Grace became the second-highest rated original movie in LMN's 12-year history among women 18 to 49 (2.1, 939,877), women 18 to 34 (1.5, 328,582), adults 18 to 49 (1.4, 1.26 million) and adults 18 to 34 (0.9/404,949) -- all trailing behind last April's premiere of Natalee Holloway, which notched ratings of 2.5, 2.1, 1.7 and 1.3, against those respective demos, according to network officials.
Amish Grace also produced big traffic for myLifetime.com, gernerating the second-highest day of premiere page views original movie for both Lifetime and Lifetime Movie Network in 2009 and 2010, behind Natalee Holloway, said officials at the women's-targeted programmer.
The film, starring Kimberly Williams-Paisley (According to Jim, Father of the Bride Parts I and II), is based on a true story about the aftermath that followed the 2006 schoolhouse shooting in the Amish community of Nickel Mines, Pa. Amish Grace examines a mother's (Williams-Paisley) personal journey in which she copes with the loss of her daughter during the shooting and subsequent questioning of her faith. Matt Letscher (Brothers & Sisters, Entourage) portrays her husband, Gideon Graber, and Tammy Blanchard (Life with Judy Garland: Me and My Shadows) stars as the shooter's wife, Amy Roberts.
More about multichannel news
Latest
