Apple TV Launches Urban Movie Channel

By
published

OTT movie service Urban Movie Channel (UMC) has launched on fourth generation Apple TV devices, the company said Thursday.

Apple TV users can download the Robert Johnson-created UMC service app from the Apple TV store, said the company. The deal follows on the heels of UMC’s launch on Apple’s iOS platform for iPhone and iPad.

The two-year old Urban Movie Channel (UMC) showcases quality African American and urban entertainment across all genres.

“We are very excited about the launch of the UMC app on Apple TV,” said Traci Otey Blunt, President of UMC in a statement. “The Apple TV app will give UMC the ability to reach many potential new subscribers while also providing additional exposure for the channel.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.