Virtual NYC TV Week: Apple TV Plus Has Pandemic’s Biggest Audience Demand Spike Among SVOD Services, Research Group Says

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Audience demand for series and season premieres is now split evenly among subscription streaming platforms and linear TV, according to Parrot Analytics.

The research firm has created a proprietary metric it calls “demand expressions,” which is an amalgamation of consumer signals indicating their intention to watch a show.

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“It’s a holistic view into what people really want,” said Alejandro Rojas, director of applied analytics for Parrot, speaking during Friday's Virtual NYC TV Week Spring panel presentation, an event produced by MCN parent company Future.

Notably, among individual platforms, based on Parrot’s demand expressions metrics, Apple TV Plus has had the biggest demand increase during the pandemic viewing period, increasing its share by nearly 9%—more than even Netflix. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!