Apple TV Plus Promotion May Be Extended

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Tech giant may continue giving away SVOD service to purchasers of Apple gadgets after campaign expires later this fall

(Image credit: Apple)

Apple is reported to be mulling the possibility of extending a promotion that gives purchasers of Apple devices free access to its Apple TV Plus streaming service. 

Apple began its promotion on November 1, 2019, the day it launched Apple TV Plus, giving buyers of Macbooks, iPhones and other gadgets 12 months free of the $4.99-a-month subscription platform. 

According to Bloomberg, Apple is thinking about extending the promotion when it expires on Oct. 31, which will be just weeks after it debuts the latest iteration of its iPhone mobile device. If the promotion is brought back, Bloomberg added, it might extend for less than 12 months.

Apple last disclosed a user count for Apple TV Plus in May, revealing the service had around 10 million users. It’s widely believed that many—or even most—of these users are on the free promo.

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!