'Ash Vs. Evil Dead' Drives Halloween TV Twitter

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Starz’s Oct. 31 premiere of horror-themed series Ash vs. Evil Dead was the most active television show on Twitter during an otherwise quiet Halloween night for TV shows on social media.

Ash vs. Evil Dead drew 9,000 tweets reaching a unique Twitter audience of 471,000 Twitter users to best all TV shows Saturday night, according to Nielsen’s TV Twitter ratings. BBC America’s Doctor Who also drew 9,000 tweets reaching 335,000 Twitter users to finish second.

Travel Channel’s spooky reality series Ghost Adventures finished third, followed by Sundance Channel’s The Returned and BBC America’s The Last Kingdom, said Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.