AT&T Broadband took the wraps off its video, voice and data wiring of the
new Denver Broncos stadium, Invesco Field at Mile High, as well as two
in-stadium, interactive fan promotions with ESPN.
AT&T is supplying 1,100 circuit-switched telephone lines, 700 TV sets, 50
pay phones and 11 Internet kiosks throughout Invesco Field that will feature
AT&T Corp.'s video, voice and data services.
Fans will be able to access a handful of web sites -- ESPN.com, the National Football League's NFL.com, the Denver Broncos' site and AT&T Broadband's site --
from both those kiosks and from touch screens housed inside the suites at the
stadium.
ESPN has built a replica of its SportsCenter desk, and it will allow
fans to tape 30-second SportsCenter anchor segments and send them to
AT&T servers on the Internet, where fans can download the clips.
ESPN also created a 14-foot blowup of its John Elway ESPN-The Magazine
cover, where fans can go to get their pictures taken. The personalized digital
photos carry the headline, 'The Most Underrated Athlete of the Year.'
ESPN estimated that it can get 400 fans through each showcase during the
course of an NFL game. At best, perhaps one-half of the fans might be able to
see those high-speed clips this fall.
AT&T Broadband president Dan Somers said the MSO is halfway through its
rebuild of its 625,000-subscriber Denver-area system. That rebuild should be
completed in two years, he added.
