AT&T confirmed reports that Aaron Slator has replaced Jeff Weber as president, Content and Advertising Sales, overseeing video-content strategy for the U-verse IPTV offerings and advertising sales for all AT&T platforms, including TV, broadband and wireless.
Weber has assumed a special project role, an AT&T spokesperson said, confirming earlier reports, including the first one by MediaPost. Slator (pictured above) had been managing director, corporate development, responsible for mergers and acquisitions, business development, and strategy initiatives related to AT&T’s Business Services, the company said. He joined AT&T in 1999 and held various corporate strategy and development roles in support of AT&T’s efforts in new product endeavors such as data services, media and entertainment, advertising, and technology platforms. He left in 2008, joining a mining equipment manufacturer in Milwaukee that was sold for $9 billion to Caterpillar in 2011. He returned to AT&T in 2012.
On May 29, Weber spoke at the Nomura Global Media Summit in New York, saying U-verse had been relatively immune to cord cutting thus far. A year ago, Weber replaced Dan York after York left AT&T to take the top content job at DirecTV. Before that promotion, Weber was vice president of U-verse and video products at AT&T Services Inc.
AT&T U-verse, the 8th-biggest U.S. multichannel video provider, has about 4.8 million video customers, after adding about 232,000 net new subscribers in the first quarter of 2013.
