Looking to gain and retain bundled subscribers, AT&T has rolled out a two-year guaranteed pricing to new residential customers who sign up for DirecTV, broadband and voice service.
According to the promo, which starts this Thursday (April 14), the plans factor in equipment costs for up to four TVs, with customers able to lock in a $89.99 per month for a triple-play that includes DirecTV Select, a 6 Mbps data service (with a WiFi gateway), and a voice offering that includes unlimited calls in the U.S. and wireline-to-wireline calls to Canada and Mexico.
By service, that guaranteed pricing breaks down as $50 for DirecTV, $30 for high-speed Internet and a reduced rate of $9.99 for home voice service.
Customers who pay for DirecTV and high-speed Internet on a single bill automatically qualify for AT&T’s recently introduced unlimited home Internet data plan.
AT&T, which clinched its acquisition of DirecTV last July, added 214,000 U.S. satellite TV subs in Q4 2015, and dropped 240,000 U-verse TV customers as it emphasized sales of DirecTV service. AT&T’s Entertainment Group also posted a net gain of 171,000 IP broadband subscribers in Q4, though total broadband subs were down 37,000.
