Shoppers in Sears, Roebuck and Co. stores throughout the country will now be able to buy home electronics and the telecommunications services that go with them through a marketing agreement between the department store chain and Comcast Corp.
Comcast's digital cable, Internet and telephony services will be available in 400 stores under the terms of the deal. Also, 100 of those stores will be equipped with a Comcast display with an interactive high-definition television that consumers can use to learn about the operator's services.
Sears associates trained by Comcast will be able to speak with customers, The retailer's employees will shoppers select the correct service at the right prices for their electronics purchases, using technology from Bridgevine, an e-tailing solution provider that lists real-time pricing and savings information.
"This effort fits squarely with out vision of improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships," said Jonathan Magasanik, vice president and general merchandise manager of electronics at Sears, in a statement.
The partnership will also come with rebates for the Sears consumers. One-product purchasers will receive a mail-in rebate for up to $100; a triple-play buyer can earn a rebate of up to $250.
"Our goal is to work with Sears to help customers experience instant gratification knowing that they'll be live with Comcast when they set up their new electronic equipment at home, and the satisfaction of knowing that they have received the best price," saidComcast senior vice president, retail sales and alternative sales channels Bob Faught.
This is the latest retail partnership for Comcast. The provider has also contracted for in-store sales in the past with furniture retailers, Best Buy, Office Max, Radio Shack and other chain stores.
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