AVOD Platforms Suffer From Low Consumer Awareness: Magid

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Only 32% know about market leader Roku Channel, according new survey

(Image credit: roku)

Revenue from free ad-supported video-on-demand services is set to reach nearly $27 billion globally this year, according to one research company. 

Another report just released by Magid, however, suggests the AVOD business has plenty of runway. In short, not that many consumers know about it. 

According to an online survey of 2,232 U.S. adult consumers in early March, just before the quarantine started, only 32% had awareness of Roku Channel, a leading free streaming service. 

As the chart below shows, no other AVOD platform registered more awareness than that. 

(Image credit: Magid)

The Magid research has some serious flaws 

Notably, the company surveyed consumers on Peacock and Quibi prior to the launches of both platforms, and included the responses in the AVOD report. Peacock has a free version with limited content, but Quibi is only viewable at a base price of $4.99 a month.

Also notable: Amazon’s IMDb TV was totally omitted. IMDb TV is a free ad-supported VOD service, owned and operated by one of the biggest companies in the video streaming business. 

But we digress—the Magid survey does portray a component of the streaming business that seems to have a “massive runway.”

Measuring pre-social-distancing reach, Roku Channel was also the leader, registering only 15%. 

(Image credit: Magid)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!