Award Shows Top Nielsen Twitter Charts

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Two awards shows topped the list of most social television shows airing Thursday.

Nickelodeon’s Kids Choice Sports 2015 awards show attracted a unique audience of 1.9 million Twitter users to top the list of series and specials for Thursday, according to Nielsen’s Twitter TV ratings report.

Univision’s Premios Juventud 2015 awards show generated the most Tweets of any show Thursday with more than 773,000, according to the report. Syfy’s WWE SmackDown!, CBS’s Big Brother and Spike’s Lip Sync Battle rounded out the top five most social shows for the evening.

ESPN’s first round coverage of the 2015 Open Championship golf tournament was the most social sports telecast Thursday night, reaching more than 3 million unique Twitter users, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.