AwesomenessTV, the YouTube multichannel network acquired by DreamWorks Animation last year that’s focused on teens and tweens, has extended another branch to the TV screen following its "channel" launch on the popular Roku platform.
AwesomenessTV partnered with multiscreen specialist 1 Mainstream to open up its new distribution channel with Roku, which makes a lineup of streaming set-tops and adapters and will soon be baked into select HDTVs from TCL and Hisense, as well. Roku has shipped more than 8 million devices in the U.S.
Roku will give the MCN another outlet for AwesomenessTV, which has parlayed its YouTube presence into 1 billion monthly views. And it represents another TV-facing platform for the MCN’s brand, as AwesomenessTV also produces a show for Nickelodeon.
1 Mainstream, an Internet TV company started up by former Roku, Apple, and TiVo execs based in Cupertino, said the AwesomenessTV channel will be offered on other devices in the months ahead.
“We are excited to bring AwesomenessTV’s great content to new screens, devices, and audiences,” said Rajeev Raman, 1 Mainstream’s CEO, in a statement. “Streaming devices like Roku open up powerful new distribution channels for today’s emerging content creators. With complete control over video quality, recommendations, and advertising - this is the best of all worlds for them.”
