AXS TV Punches Up `Celebrity Sweat’ Series
AXS TV will look to get its viewers to shape up for the New Year with the Jan. 10 premiere of reality series Celebrity Sweat.
The 10-episode series will feature an entertainer showcasing how they train, balance nutrition and fitness and maintain an overall healthy lifestyle, said network officials. Celebrities slated to appear on the show include boxing legend Evander Holyfield, UFC Fighter Anderson Silva, boxer Victor Ortiz, Tae Bo creator Billy Blanks and Hollywood actor/UFC Fighter Cung Le.
“Celebrity Sweat provides high energy entertainment with great personalities, while conveying the importance of fitness and nutrition,” said Todd Kline, senior vice president of Partnerships and Media for AEG Global Partnerships, who partnered with AXS on the project. “With the support of so many influential figures in sports and entertainment, we’re excited to introduce this behind-the-scenes look at celebrity lifestyle to our viewers.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.