Azteca Signs Sacramento Affiliate

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Hispanic network Azteca America named a new affiliate in Sacramento. Launching July 1, the station is owned by Bustos Media , which has four radio stations in the DMA. Bustos also runs an Azteca affiliate in Milwaukee.

The Sacramento-Modesto-Stockton metropolitan area is the eleventh-largest Hispanic market in the country.

Said Azteca America Chairman Luis J. Echarte, "Bustos is a seasoned Hispanic market media company that brings a lot of know-how to our affiliate group, and will bring promotional activities to a higher level than before in this market."

Azteca is announcing new affiliate agreements throughout the course of the week. Portland and Houston were previously announced.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.