BBC Worldwide has hired Kristina Song, formerly of Time Warner Cable, as senior VP of network sales and distribution strategy ahead of the launch of BBC America HD and kids' channel CBeebies.
She will oversee all affiliate sales and marketing activities for distribution of BBC America, BBC World News and other BBC channels in the U.S. in conjunction with Discovery Communications. She reports to chief operating officer of channels Chris Carr.
Song lately was an in-house consultant in Time Warner Cable's Corporate Strategy Department and prior to that she was VP of programming at TWC, responsible for programming negotiations, including VOD and enhanced television rights, retransmission consent deals, and Road Runner content acquisition deals.
Before she moved to the East Coast, she was an executive director at Disney ABC Cable Networks Group where she negotiated and drafted distribution, new technology and general corporate agreements.
"Kristina is joining us at an exciting time as we develop the BBC's portfolio of channels in the U.S. and prepare to launch BBC America HD and CBeebies, the BBC's brilliant pre-school channel," Carr said in a release. "She is a fantastic addition to the team and I am sure she will help take BBC America to the next level, working with Discovery our distribution partner."
