BBC World News to U.S.
BBC World News will travel across the pond thanks to an agreement between BBC World Ltd. and Discovery Communications Inc., announced Wednesday.
The full-time news network can be seen in 128 million homes in 200 countries, but, until now, it has not been available in the United States.
DCI already distributes entertainment network BBC America.
“U.S. consumers are ready for this unique news service -- one that provides an impartial, global perspective on domestic and world events,” Discovery Networks U.S. president of affiliate sales and marketing Bill Goodwyn said in a prepared statement. “We look forward to working with our distribution partners to deliver this compelling content in a 24/7 channel.”
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.