beIN Sports, the international sports network, said Roy Meyeringh has been promoted to vice president of business development and affiliate sales for beIN Sports USA. He will drive all aspects of North American distribution as well as non-traditional revenue streams. He will also focus on forging strategic partnerships and alliances to continue enhancing the beIN Sports brand, the programmer said.
“Through his solid track record in the media industry, Roy has proven his ability to drive distribution and marketing goals to create incredible value for our network and partners alike,” Antonio Briceño, deputy managing director of beIN Sports USA, said in a release. “His strong negotiating skills and industry relationships will be a great asset as we sustain the growth momentum of our network and create lasting relationships with our partners.”
Meyeringh joined beIN Sports USA in August 2013 as senior director of business development and strategy.
