Belo Names VP of Sales

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published

Belo has
named Angela Betasso to the new position of VP of sales. She had been VP
of sales for Belo's Dallas-Fort Worth ABC affiliates, WFAA-TV.

She will now be responsible for sales across Belo's 20 TV stations, starting Oct. 18.

Betasso's resume includes VP and general manager of rep firm Seltel (now a part of Ktaz Communications).

Belo's sales
outlook has been brightening, with a 15% increase in total spot revenue
in the second quarter compared to the same period in 2009.
That was led by a 51% increase in automotive, on top of a 45% increase in the first quarter.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.