Belo Revenue Up 14% in Fourth Quarter
Belo generated total revenue of $205 million in the fourth
quarter of 2012, 14% higher than the fourth quarter of 2011. Political revenue
totaled $32.4 million in the quarter, $26.5 million higher than the fourth
quarter of 2011. Total spot revenue, including political, was up 15% in the
quarter.
Belo's other revenue, which comprises primarily Internet
advertising, retransmission revenue, and barter and trade advertising, was up
8% in the fourth quarter of 2012 compared to the previous fourth quarter, and
included double-digit percentage increases in both retransmission and Internet
revenue.
Combined station and corporate operating costs were up 8% in
the fourth quarter of 2012 compared to the fourth quarter of 2011.
"Our financial performance for the full year was
highlighted by record political revenue, which surpassed $60 million for the
first time in the company's history, and significant growth in our largest
advertising category, automotive, which increased 16% over full year
2011," said Dunia Shive, Belo president and CEO. "The company's total
revenue grew 10% in 2012 compared to 2011."
Belo estimates first quarter 2013 revenue to be up 2-2.5%,
with increases in core spot, retransmission and Internet revenue partially
offset by lower political revenue.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.