Belo Revenue Down 6% in Quarter
Belo reported third quarter total revenue of $166.1 million, down
5.7% from the same quarter a year before. The company was cycling
against political revenue, which was $15 million less this time around,
and $13.4 million in Olympics revenue at the NBC affiliates.
Belo's total revenue excluding political in the third quarter was up 3.1%.
Core
spot revenue was down 1.3% with a decrease in national of 3% and local
spot basically flat. The decline in core spot revenue was primarily due
to Olympics revenue from 2012. Political revenue totaled $2.6 million,
compared to $17.7 million in the third quarter of 2012. Total spot
revenue, including political, was down 11.5% in the third quarter of
2013.
Belo's "Other" revenue, which is comprised primarily of
Internet advertising, retransmission revenue, and barter and trade
advertising, was up 21% in the third quarter of 2013 compared to the
third quarter of 2012, including a 20% increase in Internet advertising
revenue and 28% jump in retransmission revenue.
Gannett is in the
process of acquiring Belo, which was approved by Belo's shareholders
September 25 and is subject to regulatory approval.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.