BET Awards Draws 7.7 Million Viewers

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BET's annual BET Awards show drew 7.7 million viewers Sunday, finishing as the most watched show on cable for the week, according to Nielsen.

The event, which features performances by hip-hop artists 2 Chainz and Kendrick Lamar as well as R&B singers Ciara, Chris Brown and Miguel, topped the 7.4 million viewers garnered by last year's show and matched the audience for the 2011 BET Awards, according to Nielsen.

On the social media front, the BET Awards accounted for 51% of all social chatter across all of cable on Sunday, dominating Twitter with nearly ten million tweets, said the network.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.