'BET Awards' Fires Up Social Media

 The 2017 BET Awards special rocked social media Sunday, averaging more than 10 million interactions according to Nielsen.

BET’s live telecast of the awards, which recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories, generated 10.4 million interactions from 2.9 million unique Twitter and Facebook accounts, according to Nielsen's Daily Social Content Ratings.

Starz’s fourth season premiere of drama series Power was a distant second with 399,000 interactions, followed by Showtime’s Twin Peaks: The Return, AMC’s Fear The Walking Dead and ABC’s Celebrity Family Feud.  

MLB Network’s Texas Rangers-New York Yankees telecast was the most social live sports telecast of the day, according to Nielsen.

2017 BET Awards
winners are as follows: 

Best Female R&B/Pop Artist

BEYONCÉ

Best Male R&B/Pop Artist

BRUNO MARS

Best Group

MIGOS

Best Collaboration

CHANCE THE RAPPER FT. 2 CHAINZ & LIL WAYNE - NO PROBLEM

MIGOS FT. LIL UZI VERT - BAD AND BOUJEE

Best Male Hip-Hop Artist

KENDRICK LAMAR

Best Female Hip-Hop Artist

REMY MA

Video of the Year

BEYONCÉ - SORRY

BRUNO MARS - 24K MAGIC

Video Director of the Year

KAHLIL JOSEPH & BEYONCÉ KNOWLES-CARTER - BEYONCÉ “SORRY”

Best New Artist

CHANCE THE RAPPER

Album of the Year

LEMONADE - BEYONCÉ

Dr. Bobby Jones Best Gospel/Inspirational Award

LECRAE - CAN’T STOP ME NOW (DESTINATION)

Best Actress

TARAJI P. HENSON

Best Actor

MAHERSHALA ALI

YoungStars Award

YARA SHAHIDI

Best Movie

HIDDEN FIGURES

Sportswoman of the Year Award

SERENA WILLIAMS

Sportsman of the Year Award

STEPHEN CURRY

Centric Award

SOLANGE - CRANES IN THE SKY

Coca-Cola Viewers’ Choice Awards

BEYONCE - SORRY

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.