BET Plus Taps Ludacris for Scripted Comedy Series
Series to follow workings at hip hop station
BET Plus will team with hip-hop artist/actor Chris "Ludacris" Bridges to develop a new, half-hour scripted dramedy.
The untitled series, inspired by Ludacris’ experience coming up in the competitive music scene in Atlanta, follows the misadventures of an ensemble who are willing to do anything and everything to bolster ratings at their hip-hop station, the streaming service said.
Ludacris will serve as executive producer of the series along with Larry Wilmore, Malcolm Lee, Noah Gardenswartz, Dominique Telson, Chaka Zulu, Jeff Dixon, Josh Cratman and David Blackman.
The dramedy will add to BET Plus’ lineup of original scripted series, which includes The 2023 Emmy Award-nominated comedy The Ms. Pat Show, Kingdom Business, All The Queens Men, and The Family Business.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.