BET’s ‘Black Girls Rock!’ Special Rocks Social Media

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BET’s annual Black Girls Rock! special was the most talked about television show on social media Tuesday, according to Nielsen.

The special, which honors the accomplishments of black female entertainers, philanthropists and business leaders, drew 424,000 Twitter and Facebook interactions from 263,000 unique users, according to Nielsen’s daily social content ratings.

USA Network’s WWE SmackDown was second, followed by NBC’s America’s Got Talent, CNN’s CNN Tonight With Don Lemon and MTV’s The Challenge.

MLB Network’s live coverage of the Chicago Cubs-Cincinnati Reds game drew the most social media traffic for a live sports event on Tuesday, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.