'Bethenny' Declines in Day Two

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Warner Bros.' Bethenny dropped off in its second day, which featured a guest appearance by star, mentor and executive producer Ellen DeGeneres.

The show, starring Real Housewife and Skinnygirl Bethenny Frankel, was down 27% from Monday, declining to a 1.1 rating/4 share six-market household average, according to Nielsen's overnight metered market ratings.

Across the two days, Bethenny is averaging a 1.3/4, up 8% from its lead-in and up 63% from its year-ago time period average, during which time Fox stations were running repeats of such shows as Sony's Dr. Oz and Nate Berkus.

Bethenny is running for six weeks on Fox-owned stations in six markets: New York, Los Angeles, Philadelphia, Dallas, Phoenix and Minneapolis. It's shot on the Warner Bros.' lot on Ellen's stage, and executive produced by Ellen's team of producers: Mary Connelly, Ed Glavin and Andy Lassner. DeGeneres and Frankel also are executive producers.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.