BIA/Kelsey Launches SocialMedia Analysis

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Media consulting firm BIA/Kelsey is launching a new service, Social Local Media (SLM), to advise clients on
strategies for integrating social media into the marketing/promotion mix.

The company estimates there will be $23 billion worth of digital ad business in the marketplace this year.
According to a recent BIA/Kelsey/ConStat study, 48% of the responding businesses were already using Facebook for advertising or promotion purposes, while 25% use other social networks, 22% use blogs and 19% use Twitter.

SLM will analyze byuers, sellers and others using social media to help clients implement their own strategies.
It will be run by Jed Williams, program director, who joined BIA/Kelsey last year.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.